SonicWall continues to build partnerships based on trust, loyalty and success

Debasish Mukherjee  
VP - Regional Sales, APAC
SonicWall

“Investing resources in a channel partner program can be an overwhelming process for companies across all industries even though there are long term benefits of strategic partnerships that far outweigh the cost. A big factor that could lead to benefits would be to choose the partners wisely and establish strong relationships that are guided by the company’s culture and business goals. 

SonicWall’s channel strategies & programs 

SonicWall is a 100% channel partner organization where trust and profitability are the pillar that drive this strong collaboration. We work with more than 17,000 channel partners worldwide and more than 2500 partners within India region, continuously building partnerships based on trust, loyalty and mutual success.

SonicWall lays great emphasis on knowledge sharing. We provide equal opportunities to both its employees and partners to gain specialized skills from time to time; Weekly Sprint is one such program for the partners wE3to enhance their knowledge and skill set. 

SonicWall Secure First program offers great opportunity to earn Rebate without any ambiguity. Partners are also eligible for Market Development Fund which is tried to business growth planning and activities.

This program’s ongoing success is due largely to its philosophy of partnering to win. In addition it also offers a number of perks. These include competitive margins, deal registration protection, technical training, sales enablement, marketing and lead-generation support, and more.

SonicWall University another unique initiative, is an online partner enablement platform designed to keep SecureFirst partner sales representatives, pre-sales and support engineers at the forefront of cyberthreats and security solutions. Recently SonicWall launched its SonicWall MSSP program to empower MSSPs with the resources and tools they need to protect their customers while improving operational efficiency and costs. 

SonicWall relies on its expansive base of partners across all regions and is dedicated to continuing to grow programs like these to further meet the needs of our partners in the future.” 

“SonicWall lays great emphasis on knowledge sharing. We provide equal opportunities to both its employees and partners to gain specialized skills from time to time; Weekly Sprint is one such program for the partners to enhance their knowledge and skill set.”