Social media users to have different experience in 2021

A large part of that can be attributed to the impact COVD-19 has had on our collective digital habits. But to understand how to navigate these unchartered waters as marketers, it’s important to individually examine each of these new social media trends to understand them better. When we see on how the trends in social media to impact the overall marketing landscape in 2021. COVID-19 has drastically changed the way people utilize social media. With a 74% rise in social media marketing spend during the pandemic, marketers are investing more money in social media marketing. They expect to spend the same, if not more, in the coming year. To make sure you’re getting the most out of your social media marketing spend, you need to understand what social media trends have seen a recent spike — and are likely to continue surging in 2021.

Social commerce is bigger than ever and the influencers Are Driving Social Commerce, People are using social media to connect with more brands from home and shopping from their laptops and phones. The role of influencers in that sales process has been amplified by the pandemic. As the pandemic continues to keep more people at home, you can expect that number to rise in 2021. Social media influencers are becoming increasingly important as salespeople. Marketers should be reaching out to influencers for paid partnerships that can help boost their product visibility and brand awareness. The continued rise of micro-influencers is also important. Not every brand will have the digital marketing budget to bring on a big-name influencer to promote marketing campaigns and new products. Micro-influencers can be a more affordable alternative with smaller but equally loyal audiences.

These social media trends will continue to find their way into the mainstream consciousness in 2021, especially with no immediate end to the pandemic in sight. Understanding these trends now can set your brand up for future success.

Social media is the great influencer of spreading the cyber hacking, there are 53% of attacks infiltrate organizations unnoticed, the effectiveness of cyber security solutions are no longer simply about protection of assets; it also plays a critical role in business continuity and profitability. To address the rising debates Facebook Pages are getting redesigned. There will be significant change to the Facebook Page experience for creators and public figures, which includes a new look-and-feel, updated navigation, the introduction of a dedicated News Feed, a new Q&A format for engaging fans and other tools and insights. Facebook tests a new Page design with a cleaner layout and no more ‘Like’ button.

Now the WhatsApp has also changed its terms and conditions for use in the app notification on WhatsApp informing them about the new platform policies. The new policies come into effect from February 8, 2021 and Interestingly, the users have been left with little option this time and will need to accept these terms and changes if they want to keep using their WhatsApp accounts. There were many legal cases established with the messages and location sharing by producing the digital evidences. To address the issue, the new policies says, One of those that directly get affected by these is the ability to share location with other users. It further states that users won’t be able to share locations with other users in chat if they don’t give access to location data.

Dr. Deepak Kumar Sahu, Chief editor, VARINDIA