Social media marketing plays a critical role

Leading technology companies say, Social media platforms can be used for marketing to listen, analyse, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social - strengthening customer relationships. There’s running social media campaigns, then there’s building real, meaningful relationships with your customers.

With Social Studio’s social listening and analytics tools, you can discover what consumers have to say about your company, products, and the competition. With this information, you can run more effective social media marketing campaigns by driving the conversation. And not only that, you can use this information to make informed decisions about future product offerings. There is no idea how far this statement is true…

However, one can manage their social strategy from any device. Transform customer experiences by connecting social to the Customer Success Platform for a unified view of every customer. Sales and service teams can engage with fans and followers quickly and more efficiently on the customer's channel of choice. Many say that Social media marketing plays a critical role in overall marketing success in 2021, and social media analytics tools are a critical source of strategic marketing information.

With so much consumer data being posted on social media every day, social listening tools have become a critical component in audience analysis, competitive research, and product research. A question arises, do you have a way to quantify the kind of ROI you are bringing in with each campaign or post on different social media channels?

The answer is very confusing, No idea who clicks and who likes, seems all we are paying for is increasing the likes. A social media expert says, you can buy the likes from the open market and certain websites are selling the likes. With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social media are clear, there are risks to be wary of.

According to the latest EY Global Information Security Survey, 59% of organizations had a “material or significant incident” in the past 12 months.