Snapchat will watermark photos produced by AI

Snapchat revealed intentions to improve transparency by including watermarks in AI-generated photos. Images produced with the help of the platform's Dreams feature and My AI chatbot will bear the watermark, which is the Snapchat ghost logo paired with a sparkling emblem representing AI. This action is consistent with Snap's dedication to openness in AI-powered content, which has been a focus of the company since 2015.

In a post on its website, parent company Snap highlighted the wide range of AI-powered features it has added since 2015 such as AR Lenses, My AI, Generative AI Chat Wallpaper, and more. It also mentions the company's efforts to be more transparent when users are interacting with AI-powered content on its platform.

Snapchat says it will begin adding a watermark to all of its AI-generated images for increased transparency. This will apply to images generated from the My AI bot or background generation through Dreams.

The company's support page on generative AI has warned users against removing its 'Ghost with sparkles' watermark from AI-generated images, adding that doing so is a violation of the platform's terms and conditions.

Snapchat also says that all of the AI features on the platform undergo a strict internal review and AI red teaming to identify and remove any potential flaws in the AI model. Red teaming is a tactic used by companies where it lets external independent groups stress test the feature to reveal any flaws.