Snapchat to soon save users' Direct Messages
With the introduction of "Infinite Retention Mode," Snapchat users can now save direct messages (DMs). With this feature, Snapchat becomes more similar to WhatsApp and iMessage. Testing will take place in a few markets prior to its launch in the US. Unlike competitors, Snapchat messages usually disappear on their own. With this release, the communications dynamics of the platform have undergone a major change.
Starting March 14, Snapchat has started testing a settings option enabling users to save conversations with friends indefinitely, much like SMS messages.
Users can decide which chats they want to keep on a case-by-case basis.
The update addresses user feedback requesting more control over deleted messages, making it simpler to recall previous conversations.
Snapchat is one of the favorite communication tools among young people, with nearly half of US teens using the app daily. Over 40% of users access the app multiple times per day.
The ability to save messages could also make it easier for users to report worrisome conversations or incidents on the app, even if chats are set to delete by default.
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