SMEs continue to account for a major chunk of Marg ERP’s revenue

Marg ERP is today amongst the top brands in the market when it comes to serving IT vendors, CAs, accountants and top industries across India in the accounting and inventory space. Sudhir Singh, Co-Founder and Managing Director - Marg ERP speaks to VARINDIA on how the company has been a reckoning force for the small business customers in India and helping them in doing business with its accounting, ERP and POS solutions -   

Could you trace the journey of Marg ERP? 

It was the start of the 1990’s when the world was seeing a growing and thriving World Wide Web industry. A brilliant inquisitive mind, Anoop Singh, CMD - Marg ERP Ltd, then a MCA graduate was looking to develop a software application which could make work easier and more organized and soon developed the first ever software of his lifein 1992 which could manage the accounting of the company with great ease. During those days he also realized that the MSME and SME market in India lacks the basic infrastructure and software which could manage their business easily which ultimately led to the birth of Marg software in 2001. 

We have set up a robust network of 800 sales and support centres. We continually keep upgrading our software and give active and timely support to all our customers. All this has led to a very respectable customer base of 9 lack plus customers. 

Which are the verticals you are focusing on? 

The verticals which we are focusing on now include ERP, HRxpert, setting up of educational academies across India and focusing on E products which enhances business visibility. Our software is widely used in pharmaceutical chains, jewelry stores, salons, garments stores, footwear industry and many more. 

How big is the SME vertical for you?

Way back when MARG started its journey in accounting and inventory industry, Thakur Anoop Singh knew that small and medium enterprise is the engine/backbone of our Indian economy and needed the desired infrastructure and technology which could contribute to industrial, economic and technological development. Hence the focus of the company remained SMEs and continues to account for a major chunk of the company’s revenue.     

Marg is serving more than 21different industrial segments today and ranks No 1 when it comes to pharma or retail industry related software. More than 9 lakh customer base who are using our software but we also have products which suffices different market segments like Jewellery,  ERP, FMCG, Payroll , SFA,  etc.

How does GST prove to be a revolution for your products, especially for your SME clients? 

GST has been a revolutionary tax reform since independence and has been equally beneficial to us. SMEs have been trying to be GST compliant and needed a software which was user friendly and available at affordable rate which we as a brand were able to fulfill with much ease. Our software is especially suited or GST requirements and all our customers are extremely satisfied after purchase of our product. We have actively given them all guidance related to GST.  

 
Have you also tied up with any PC vendor?

Yes. We have a tie up with two major PC vendors. We have tied up with Lenovo, the well-known multinational technology company and computer brand, to bring small businesses attractive offers of GST-compliant accounting, ERP and POSsolutions. We have also joined hands with LG Electronics India to provide an attractive package deal of ERP solutions that comes with LG PC on Monitor.  It provides them with easy access to user-friendly software and them to choose from attractive offers of GST-compliant accounting, ERP and POS solutions. In association with LG, MARG ERP is providing a 6-months free subscription worth Rs 7500, of its full suite of ERP on LG PC on Monitor. After six month, the product can be registered on a discount of 20% of the original price. This is proving to be a big boon for SMEs & MSMEs.

What are your future growth and expansion plans in India and abroad? 

We will keep coming up with the latest in accounting in ERP solutions. We will expand further in the country. We are aggressively looking at exports market and have already started selling our software solutions to Sri Lanka. We will also start exporting to other countries in the SAARC region very soon. In addition to this, we are starting training on GST in our education academies. This is a 3 month course and is already in high demand among the youth.

We are also in the process of setting up a nationwide chain of colleges to train rural youth in software. Many of the colleges, as part of the national chain, have already been established in Gujarat, Bihar, Jharkhand and other states.