Smartron partners Eros to strengthen entertainment services

Smartron, India’s first global technology OEM company and premier IoT brand has announced a strategic partnership with Eros Now to provide its extensive entertainment repertoire to Smartron customers.

Through this partnership Smartron devices’ users will be able to experience seamless entertainment content which is deeply integrated into the devices.

This exclusive partnership will provide 2 months of free vast repository of movies to all Smartron users in multiple languages that can be accessed through a cloud platform - tcloud.

Cisco VNI report talks about video content will account for nearly 50% of data consumption in India by 2018, and will hit 72% by 2020.

“Consumption of Video content has shown a steep rise in India over the years and our partnership with Eros Now will prove beneficial in bringing together highly intelligent, customized and seamless entertainment experience through our tronXTM platform on all our smart devices. This is just the beginning of ushering in the era of simplifying the IoT experiences for our consumers,” said Mahesh Lingareddy, Founder and Chairman, Smartron.

Commenting on the association, Rishika Lulla Singh, CEO, Eros Digital said, “With high smartphone penetration and an all-time rise in content consumption on handheld devices, we are happy to join hands with Smartron as this strategic partnership strengthens our philosophy of bringing entertainment at audience fingertips anytime, anywhere.”