SMAC offers new avenues for IT Industry, reports KPMG

As India emerges as a global hub for generating IT manpower to cater to the requirement of various advanced countries in the world, the increasing pace of change is rapidly driving customers, businesses and technology firms in a tight embrace. The report, titled “The SMAC Code – Embracing New Technologies for Future Business”, notes that the introduction of various technologies such as social media, mobility, analytics and Cloud computing, businesses are becoming extremely swift to give a free rein of unlimited opportunities for everyone involved. These technologies collectively referred to as SMAC will be the leading business-technology enablers of the next decade.

With over one billion individuals logged on to various social networks, people are now using social media for advice on what products to buy, where to shop and even what firms they want to work with.

K. K. Raman, Partner, KPMG in India, said,  IT-BPO firms will have to re-invent themselves in order to be aligned with SMACand follow a four-step roadmap which consists of creating a safe environment, enabling organizational agility and broadening their horizons. SMAC (Social media, mobility, analytics and cloud computing) collectively is considered to be a multi-billion dollar opportunity globally for the IT-BPO vendors.

Mobility being one of the most integral parts of Social Media has changed the way people access digital content. One of the key trends in mobility is Bring Your Own Device (BYOD) policy which is playing an important role in enhancing productivity, agility, employee’s satisfaction and retention in the enterprises.