Biren Shah, Managing Director, Adit Microsys
“Emerging technologies that have an impact on customers’ businesses drive us to evaluate, simplify and offer as a solution to potential customers. However, most customers are not in a position to straight away invest in emerging technologies for various reasons, so the actual consumption is a slow process. Technologies which help us improve operations and productivity within our organization, we evaluate and implement where we find clear benefits.
Markets are not homogenous. The technology-oriented customers are willing to start quickly with proof-of-concept projects. Majority of customers move more cautiously and take more time to get ready to adapt to changes.
We introduce technologies that simplify Business-to-Customer communication. For example, many of our customers now use integration of WhatsApp with their applications and have reduced dependance on mobile apps, which many customers weren’t too happy to download and use.”
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