A unique coffee table book to describe a uniquely disruptive journey

SIFY recently completed 20 years on NASDAQ and to commemorate this milestone, Sify unveils a Coffee Table Book to narrate its Corporate Story and, interestingly, this book is styled to look like a Tintin comic.

Sify is now emerging as one of India’s best known evangelists of Digital Transformation.

The book designed by Sify’s in-house communication’s team and executed in Tintin comic style, tells the story of a group of kids who are led by a guide on a trek. The book here is a metaphor – the kids for the employees, the milestones for the projects, the trek for the journey and the guide for the leader.

Every instance of the story is logical and tied into a problem, which mirrors a business problem, solution or benefit. The emotional maturity of the kids mirrors the balance in a multi-cultural environment like Sify.

The book has been hand-drawn by a team of four illustrators and two colourists over a period of six months. The book has been printed using a special printing process called metallic ironing. The book is already in its second reprint.

“We are pleasantly surprised with the reaction to our Coffee Table Book. Both clients and investors have sought to understand the motive behind the effort. The book has succeeded in attracting attention and provoking questions from both clients and investors. The idea was to stitch a cohesive narrative that tied all client projects into one read-worthy adventure. The challenge was telling the story interestingly and making a long-term impact,” said M P Vijay Kumar, CFO, Sify Technologies