NEWS
Siddharth Banerjee, EVP - Marketing, Vodafone India
By VARINDIA - 2018-12-11
“In the hyper-connected world, Vodafone again reiterates the need for real conversations, especially on occasions and festivals. Our #LookUp campaign has resonated well with our audience- generating online and offline talkability and driving up brand preference for Vodafone. Hence, after delighting our audiences on Valentine’s Day / Father’s Day and Friendship Day with #LookUp messages, this time around, we are extending our #LookUp philosophy to Diwali encouraging viewers to celebrate with family and friends - in essence, the connections that really matter.”
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