Primarily a pro audio company, Sennheiser is focused on a very premium or niche segment and is very clear in terms of the audio quality. Apart from the brand being a synonym for quality, Sennheiser stands for enabling enthusiasm and solving real and technical problems related to audio reinforcement. Mridul Jain, Director – Sales, BizCom, Sennheiser India tells VARINDIA more about Sennheiser and how it is targeting the market with its business workplace solutions -
As a brand's vision, Sennheiser India follows five different growth approach to provide the best solution to its consumers which includes right-sizing the Indian market, understanding Indian customer's needs, adapting and delighting with the specific business models, market expansion, and delighting its partners with its unique solutions and relationships.
“This helps in understanding the market needs and concern areas our brand needs to focus on which in turn has helped build long-term growth for both the Indian subcontinent AV market and Sennheiser,” says Mridul Jain, Director – Sales, BizCom, Sennheiser India. “If you look at Unified Communication, people are coming up with products of various kinds of things in a single box, whereas we are focused only on the audio side of it. Also, you would appreciate that we are focused on the audio side of the meeting, which is probably the experiential side of the meeting as well.”
Sennheiser’s most significant target markets include the major Indian cities. “We have important customers from the Govt institutions, Corporate and IT hubs, manufacturing, and prestigious educational institutes on our books, with Sales and Service based in Gurgaon, Mumbai, Delhi, Bangalore, Chennai, and Hyderabad. We are now spreading our wings to Tier 2 cities with a plan to address the needs for use of UC products enabling world-class experiences,” explains Mridul.
Transforming the Bizcom space
The COVID-19 pandemic significantly accelerated the digitalization of most business sectors, resulting in which the ability to do business from anywhere is beginning to look like the most important superpower for any company.
Sennheiser’s goal is to be a strong industry partner for business workplace solutions with the target of optimizing working and learning environments in the education, Corporate, and Govt. sectors. It aims to offer leading products in the market with the latest touchless audio and wireless technologies as well as traditional solutions to provide consumers with perfect audio and business communication. Through its network of global partnerships, Sennheiser offers the freedom and flexibility to design its ecosystem without restrictions.
The work-from-home trend has led to a massive increase in the number of internet users nationwide, which has propelled the demand for high-bandwidth communication and wireless communication products. This has further boosted the adoption rate of the Internet and touchless installed microphones in various institutes globally, cumulatively impacting the global communication equipment market.
“We cannot wish away the traditional office spaces, but we can make them more tech-oriented and collaborative while taking into consideration social distancing. Our products make the life of the local Admin/IT Team easier by helping the users focus on the meeting rather than the setup. We believe that the content of the meeting is most important, and our products/solutions are just a catalyst for the user to experience the meeting in the best possible fashion,” says Mridul.
Sennheiser’s new UC product expands its TeamConnect family, built on a foundation of innovation and beamforming technology. Developed in partnership with Microsoft, this solution brings Sennheiser to the next level of Unified Communications to address the needs of flexible, hybrid, and remote working.
The outset of the pandemic brought a feeling of confusion and a dilemma that probably the world had come to an end. Sennheiser saw an opportunity in the Touchless Audio market which helped to cater to the growing requirements of how the world will meet and collaborate.
The infrastructure push and money spent by the Govt during these two years for various AV upgrades is also a testimony of the India story which is here to stay. Also, the long-term cultural impacts of the pandemic are only expected to see this market continue to grow, as companies worldwide glued long-term work-from-home strategies.
“We have been growing over the past 6-7 years by more than double digits and look forward to the same kind of growth for the next 4-5 years. The period between 2020-21 was tough and we were not an anomaly on this front, but it is how well we bounced back which makes me proud of my team both internally and externally. We are blessed to be working with the best in the industry with a one-point focus on providing the best experience to our clients and we look forward to working ever more closely to enable the best experience for our customers,” sums up Mridul.
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