Sejutronics provides turnkey solutions

Rajesh Kamdar
Director - Sales, Sejutronics

Tell something about your company?

Sejutronics has been a Value-Added Distributor for more than three decades with single-minded focus on networking solutions and products. Emphasis on giving the right solutions to partners so as to meet client requirements of technology and cost balance is the company's winning mantra. Today, Sejutronics is poised to offer end-to-end solutions on LAN, WAN, Wireless, Data Security, Visual Security, Storage, Power management, IT Consultancy, Project management and all this under the B2B model.

What kind of solutions and services does your company provide?

In simple words, anything and everything which converges on IP is our business. Traditional IP technologies like LAN, WAN, WiFi, Security, Surveillance, DC, VOIP, Storage today coexist and merge with Automation and BMS solutions seamlessly for ease of user management and scalability. Sejutronics has in-house knowledge pool and certified expertise in all of these so as to enable the partner and provide turnkey solutions to customers rather than a piecemeal approach.

Which are the focussed market verticals that your solutions cater to?

Sejutronics follows a B2B business model and hence this has enabled us to address each and every market vertical through our partners. We follow a unique model with our partners who enable both of us to work towards customer satisfaction and increased revenue rather than worry on the back end. The customer sees one entity which can meet A to Z of their needs. As regards specific verticals, we foresee growth in the near future are Hospitality and Healthcare.

Any major partnerships that you have signed of late?

With Schneider group taking over DIGILINK, we have access to allied products and solutions from the Schneider portfolio and have started engagement with APC, Pelco and APW range of products.

Throw some light on the channel business of your company. How often do you train them to get them accustomed to the latest technologies and solutions?

We identify ourselves as a Value-Added Distributor - value addition by way of pre-sales support in the form of product/solution awareness, presentations, proof of concept, designing BOQ and RFQ. We provide sales support by ensuring timely delivery, logistics, credit and right shipments. We enhance channel programmes by way of sales incentives, free certification training, weekly/monthly sales presentations, and joint calls. The post-sales support is offered across installation, implementation, testing, certifications, trainings and RMAs. We conduct regular training programmes for partners and customers on new technologies and solutions. Demo Labs are set up for all the technology verticals equipped with the running/to-date models and products. All personnel, by default, are techno commercial so as to give a single face of accountability. All these are the fundamentally ingrained facets of Sejutronics, which ensure that we just don't say it, but actually live the phrase - Value-Added Distributor.

How do you place yourself as different from those of your competitors? What kind of challenges do you face with while operating in a competitive market?

Competition is a very essential need of any business and we are happy to have it. We, however, believe that today clients are very knowledgeable and are smart enough to evaluate each vendor/partner on merit. Gone are the days of horde mentality wherein people will buy what the neighbour or the friend buys. We know what we stand for in terms of offering and service. Hence, we offer our best in terms of cost/performance ratio, and however we do not strive to be the cheapest. Today, clients appreciate service/support more than L1 criteria and we try to meet this aspect of customer need. One major factor of Sejutronic's year-on-year success is that we are hungry for growth and business, but maintaining business dignity as desperation is not known to us.

Where would you like to see your company in the next two years?

Although we have our road map planned till 2015, the overall economic situation today requires to fine-tune it every quarter. On a short-term perspective, we strive to consolidate our position as a value-added distributor to encapsulate the newer technologies and solutions and achieve a 15-per cent growth on revenue year on year. For the year 2011-12, we plan to cross Rs.50 crore plus. 

S Mohini Ratna
mohini@varindia.com