Securenet Cables and Connectors provides innovative CCTV accessories for Indian customers

Established in 2016 with an aim to grab the opportunities in the surveillance industry, Securenet Cables and Connectors is providing innovative CCTV accessories to Indian customers. The company offers 15 various types of CCTV cables to meet different kinds of customer demand. A motivational speaker, an author and an IT expert with 25 years of experience, 

Shiv Shankar Singh, MD, Securenet Cables & Connectors speaks to VARINDIA about the company, products, innovations, surveillance market and much more

Kindly brief about your organization.
Securenet Cables and Connectors is a company established in the year 2016, keeping in mind the upcoming opportunities in the Indian surveillance industry. As a promoter of the company, Shiv Shankar Singh has 25 years of experience in the IT industry. As the online challenge was just gearing up, then we decided to take the lead for the product which is tough to sell online and is also a growing market too. We decided to enter the CCTV cable industry as it was unorganized and continuous technological upgradation is still going on. People were compelled to use the same cable for all kinds of CCTV cameras. Securenet became the only brand to provide more than 15 types of CCTV cables to fulfill all kinds of customer demand and need to get the real and proper result of CCTV cameras. We also started CAT 6 cables to cater IP Camera on network solutions in India. Now Securenet is in its sixth year and became the fastest growing IT and surveillance accessories brand. Our tagline is ‘Ethically yours to insure growth together’.

What are the products and solutions you offer?
The products that we offer are CCTV cables, CAT 6 cables, Intercom, EPABX, Power supply, Adapters, Racks for DVR, Compatible Toners, SSD and RAM.    

What kind of innovation did you bring to your products?
We are the only brand that provides all kinds of CCTV cables for short and long distance, outdoor, camera specific cables, all CAT 6 cables like CAT 6 UTP, CAT 6 SFTP, CAT 6 Armored and its accessories.

Innovations that we have done in the CCTV category are like we provide Fire Retardant PVC throughout our category. Using our 25 years of experience we have done innovation in existing products and even in Racks for DVR. For example, we have made the biggest glass door for clarity of the product from a distance without opening the door. We have brought innovation in BNC, a kind of very low value product. We have innovated Premium Wire BNC to make connection proper and reduce service cost for the installer / T3 partners.

We follow all industry norms as per international certification and we do have all the necessary certification including UL,CE ,FCC,ROHS,ISO, BIS for all categories and provide instant replacement warranty for all cables and connectors just to insure the quality and avoid loss of partners.

How is the surveillance market doing in India?
Surveillance market is doing very well in India and actually this has given oxygen / additional opportunity to IT partners to grow more. Surveillance market is growing like anything and as per our analysis there is a continuous growth opportunity for all the fraternity.
Surveillance market is growing like anything and according to our analysis a minimum of 200% growth is there year on year for the next five years.

What is the future roadmap of your company?
We wish to list ourselves on BSE by 2024 and by 2023 we will have approximately 300 products. We will setup a facility at Roorkee for plastic molding and PCB based power supply setup to provide Indian as well international customers the new and innovative products related to Surveillance and IT sector.