Seagate’s channel ecosystem continues to grow in numbers and reach

Sameer Bhatia 
Country Manager, India & SAARC - Seagate Technology

“Partner programs are popular business strategies that organizations use to grow their sales footprint and diversify their network of customers. These program bring in revenue and create important links between vendors and customers. The impact of partner programs on sales, market share, innovation, and even brand recognition can be enormous. 

Core components of Seagate’s partner strategies

Seagate’s initiatives have always been focused towards empowering our partners and distributors to enable them with the right set of knowledge and tools. We are committed to improving their businesses, and delivering compelling results of Seagate’s full suite of enterprise and consumer data solutions.

Our channel ecosystem continues to grow in numbers and reach as we better understand evolving opportunities in the current market scenario and double down on our efforts to engage with our partners and customers more closely than ever. In this regard, we have developed the Seagate’s SkyHawk Partner App to empower our partners and customers that enables partners to calculate the storage needs and investment required on the spot. 

We connect with our customers and partners in the markets through the Seagate Insider partner program. Through our distributors, we offer lots of training programs to our channel partners which are aligned with the latest IT industry trends and channel practices in India. We organise activities for our partners to address the right audience and customers. Some of the notable programs to name are “Seagate Regional Meets” and “Seagate Surveillance Weeks”. Held in multiple cities, ‘SkyHawk Surveillance week’ is one of our marquee initiative that attracts the highest concentration of partners (at least 340 partner stores) with unparalleled peer insights and expertise on business strategy, innovation, and leadership, as we build a robust partnership network with them. 

We trust that, going forward, these activities and our efforts will continue to help strengthen our position as a market leader in the storage, software and system industries, while enhancing our channel growth rapidly.” 

“Seagate’s initiatives have always been focused towards empowering our partners and distributors to enable them with the right set of knowledge and tools. We are committed to improving their businesses, and delivering compelling results of Seagate’s full suite of enterprise and consumer data solutions.”