Seagate considers partners as the key drivers of its success in India

"At Seagate, our partners are the key drivers of our success in India, and it is imperative for us to empower them by enabling our vendors and distributors with the right combination of knowledge and tools. Our partner programs play a key role by developing incentives around specific sales initiatives and acquiring new customers. We leverage several programs that have been created to accommodate the specific needs of different channel companies.

We aim to support our partners in maximizing their results by offering the most optimal storage solutions and services and have developed the award-winning Seagate SkyHawk Partner App, a first-of-its-kind solution for video and imaging applications that supports our partner community across the Indian market. With the success of the Skyhawk Partner app in India, we have also expanded it to over 10 other countries, including Philippines, United Kingdom, Ireland, Saudi Arabia, Qatar, and more, to support more local partners in the market.

In addition to this, we also have the Seagate Insider partner program to connect with customers and partners in the markets. We continue to conduct comprehensive training sessions, seminars, and co-marketing initiatives to answer any new opportunities. Through our distributors, we conduct several training programs for our channel partners to achieve the set targets, which go streamlined with the latest IT industry trends and channel practices in India. We also organise activities for our partners to address the right audience and customers.” 

Sameer Bhatia 
Director of Asia Pacific Consumer Business Group & Country Manager for India & SAARC, Seagate Technology