Seagate addressing rising surveillance demands withsmart, safe storage solutions

Brand Positioning vs. Marketing Tactics 

The year 2017 has been good for Seagate in terms of new products that were launched such as the 12TB IronWolf, BarraCuda Pro drives and SkyHawk AI hard disk drive. Since we are experiencing a massive increase in the volume of data to be created, a total of 163 zettabytes (ZB) by 2025, Seagate’s IronWolf and BarraCuda Pro 12TB drives are designed to address the growing media storage needs. It will also include augmented reality (AR), virtual reality (VR), 4K resolution and 360-degree videos and offer scalability for the future with increased space and speed. 

SkyHawk is the first drive created specifically for artificial intelligence (AI) enabled video surveillance solutions. Building on Seagate’s 10-year track record of delivering surveillance optimized storage performance, SkyHawk AI provides unprecedented bandwidth and processing power to manage always-on, data-intensive workloads, while simultaneously analyzing and recording footage from multiple HD cameras.  

Good data for a Good Brand Strategy 

2017 was a great year for Seagate in reinforcing its strength in cloud and big data analytics market, announcing strategic cooperation agreements with Baidu and Tencent Technology. Seagate and Baidu’s pact renews an existing agreement between the two firms signed in September 2014, which further strengthens their cooperation for big data analysis and advanced storage system development and implementation. With its agreement with Tencent, Seagate and Tencent will carry out an all-round and in-depth cooperation covering products and technology, and will work together to drive market development activities.

Earlier in 2017, Seagate also sponsored an IDC whitepaper, Data Age 2025 which predicts that data creation will swell to a total of 163 zettabytes (ZB) by 2025. This study indicates that the decade centered around the conversion of analog data to digital is being replaced by an era focused on the value of data; creating, utilizing, and managing ‘life critical’ data necessary for the smooth running of daily life for consumers, governments and businesses alike. 

Impact of Digitization on Businesses

The storage capacity demands are growing at a high speed. In recent years, we have seen significant growth of data creation and consumption, including the enterprise cloud market. Seagate is focused on developing the best-in-class drives and storage solutions to solve our customers’ most critical business problems as their storage workload gets heavier than ever before. 

Seagate has been continuously building cloud-specialist partner base, providing comprehensive training sessions and seminars as well as working on co-marketing programs. Seagate will continuously educate partners about new opportunities and carry out regular training on the products and technologies that we are introducing, so that they are able to maximize their results by offering best and optimum storage solutions to their customers. 

R&D driving Growth

We are witnessing constant growth in the surveillance market. With the country’s focus on smart cities and the rising need for greater safety and security, the emphasis and relevance of video surveillance is constantly increasing.  As a pioneer who developed the industry’s first surveillance drive about a decade ago, Seagate has been committed to provide smart, safe and secure storage solutions that is best optimized for surveillance applications.

Bob Yang
Vice President, Seagate Technology