Schneider Electric’s mission for 2020 is to create a modern channel ecosystem

Jaya Mahadevan
Director - Channel Sales, Secure Power Division, Schneider Electric

“Schneider Electric’s Mission 2020 will be to create a best of breed, autonomous, scalable and modern channel ecosystem that contributes to growth and profitability. The company’s focus and improvements are aligned to - Technical and Sales vitality; Programs; Digital Channel Management and Partner Experience.

This year’s aim is to expand Schneider Electric’s reach by recruiting and managing new partners, expanding business with Schneider’s existing partners and increasing their participation in the overall sales process.

We have 4 key pillars of partnership aimed at empowering our partners:
•    Improving partner specific support at all stages through lead pass, knowledge transfer, tele marketing, programs & promos 
•    Providing in-depth technical and sales enablement to improve sales and technical vitality
•    Enhancing partner experience with ease of doing business using digital methods
•    Increasing profitability through right product offers, iRewards, rebate and growth incentives

We believe over approx 65% of the buying decision-making process is completed online before a customer even talks to a vendor. This dramatic shift in the decision making process makes it imperative for partners to invest in modernizing their sales and marketing engines. Schneider’s partner program will support digitized methods of ensuring our partners modernize their sales approach and enhance their digital presence making them closer to customers and prospects.”