Schneider Electric flags off “Switch On India” campaign in India

Schneider Electric has announced the flagging off of its Van Campaign “Switch On India”, across the country. As a part of the campaign, 8 vans with Schneider Electric Final Distribution (FD) and Wiring Devices (WD) products on display will travel across different electrical markets in the country, covering close to 100 cities in the months of June and July, 2017.

Strengthening its presence in the retail segment in India, Schneider Electric is set to acquire a bigger market share with products that define luxury, safety, connectivity and efficiency. As part of the campaign, the company plans to reach out to end customers by showcasing its range of green products, solutions and technologies to retailers and electricians in key markets. Buildings, both residential and commercial – are currently responsible for more than 40% of global energy and one third of global greenhouse gas emissions. Through its green range of products, the company seeks to reduce the carbon footprint of buildings which can play a key role in mitigating climate change in India. The presence of these vans across the cities will facilitate a deeper engagement with the electrician base and the retail network. The campaign will also generate awareness around safety and energy efficiency amongst Schneider Electric’s channel partners. The vans will travel across the states of Kerala, Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, Odisha, West Bengal and states of North East.

Srinivas Shanbhogue, Vice-President – Retail, Schneider Electric India, said, “The trends of urbanisation, industrialisation and digitisation are creating opportunities for growth. They also present significant challenges in terms of security, efficiency and sustainability. Through this campaign, we are committed to making available safe and sustainable solutions for end- users. Retailers and electricians constitute an important part of the value chain of the electrical retail market and we aim to engage with them through this campaign which will help us add more value to the lives of our end-consumers.”