Sayed Peerzade, Group CIO - Reliance Big Entertainment  

“Digital Transformation has happened for almost a decade now.Highlighting the points on Analytics, our journey, where we are today and how it has benefitted our organization, can be a benchmark of any customer facing industry

•    Analytics helping business:Analytics has been adapted primarily for all the Digital entertainment businesses, predominantly mobile gaming, OTT and casual gaming aspects, OTT, Retail & now extending to Film entertainment as well.

•    Analytics Journey & some of the adapted solutions: It has been a very long and interesting journey so far. Media & Entertainment is not an easy industry for CIOs. This is the medium, where business is getting disrupted rapidly because of Digital wave. Large scale transformations are required to run the business ahead of competition. If you are behind in technology then you are going to vanish.

For our business which is primarily B2C, Content, quality and customer experience is directly proportional to revenues. One of the primary objective of bringing Digital transformations is consumer experience. Since we have a range of digital businesses with almost 100 million user bases across globe, getting user insights on all of the products and getting used across was of prime importance. This is where Analytics helps. Initially we self-designed the same as differed- analytics setup. Now we are having live analytics, where we are able to see what is happening in the product and user behaviour on live bases.”