Sayed Peerzade, Group Chief Information Officer, Reliance Big Entertainment
I think it is essential for anyone aiming for a c-level position to have a core competency. General management skills must be built around a core competency be it finance, sales, marketing, IT, HR or operations. Social media or digital strategy played major role in bringing your products near to user. We realised it long back, that’s why when we started thinking of digital strategy, its complete SMAC stack we thought of not part of it. We integrated all of our products to social media, most of them online products. We created a separate business arm for digital strategy and marketing to make all of our products, be it Films, TV, Web streaming content, Games, OTT. We are very aggressive on this.
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