Savex living up to its name of being a company with high ethical standards

Raunak Jagasia
Director, Savex Technologies 

Brand Positioning vs. Marketing Tactics 

Savex is recognized by partners and vendors as a company which has very high ethical standards, clear policies and works in a very transparent manner. Having completed 30 years in the Indian ICT Industry, the company has won many awards which are a recognition of this fact and also that we can do business in a highly competitive field with total business ethics and transparency. 

 
Savex is exclusive with many vendors in many categories and/or geographies and drives the sales jointly with the vendors. Savex has been very successful in the SMBmarket that is a fast growing category but requires a dedicated approach,whereas for large enterprises, it’s more about deal structuring and providing a longer credit cycle. For startups, the approach has to be providing technical support, both pre and post sales and then helping them with funding from NBFCs as generally banks are hesitant to lend to start-ups. 

Good data for a Good Brand Strategy 

 
We recognized the importance of data many years back and implemented our ERP (from the Swedish company IFS) in 2007. Over the years, this has undergone version upgradation, including GST. It’s very important for a distribution company like us that works on a high volume and a low margin model to be in total control of Inventory and Receivables. Hence, over and above the ERP, we have our Business Intelligence (BI) Software which helps in the order planning and tight inventory management. The ability to extract intelligence is a key differentiator for Savex as we grow and expand. We have also made data available the field on their mobiles to ensure they have the right data when they interact with customers. 

 
Impact of Digitization on Businesses

 
Savex has products in the entire spectrum of ICT requirements, be it a $1000 Laptop or a High Performance Computing (HPC) system worth several million Dollars. We are very well entrenched in the Consumer and SMB segments and are expanding our offerings by having tie-ups for Device/Infra as Service (DaaS/IaaS). We are now focusing to scale our Enterprise and Software divisions as we feel with our country’s push on digitization, these markets will present an opportunity. We are also looking at AI and IOT.

R&D driving Growth

 
Savex has partnered with vendors who are the best of breed in their respective domains. These vendors have an extraordinarily high spend on R&D, thus enabling them to churn out winner products year after year, giving Savex access to the latest cutting edge technology products. With our 30 years experience in the ICT field and a strong engineering profile of the top and middle management, Savex is able to significantly contribute by giving valuable feedback to the vendors on where to focus their R&D budgets.