Savera Digital partners with ASRock to deliver AMD range of Motherboards

Savera Digital has become premium pan-India distributor for award-winning product manufacturer ASRock Inc. This partnership will bring together Savera's great distribution network to deliver ASRock's AMD range of motherboards.

This distribution tie-up will strengthen the company's foothold in the motherboard segment in the IT arena and will increase geographical reach for ASRock. The main objective behind this tie-up is to grow the business volume and to achieve objectives of deeper penetration in non-metros and untapped cities.

Manoj Kriplani, Country Manager, ASRock Inc., Taiwan, said, "Savera Digital India Pvt. Ltd is a trusted name in the Indian IT distribution system and is one of the fastest-growing distributors in India. With this tie-up, we are looking for enhanced focus on value products and the build-up for DIY ecosystem. Our AMD market share continues to improve as channel and customers are looking for quality products and ASRock is known for bringing out the best of the motherboards which can fulfil customer’s requirements."

Gopal Pansari, Managing Director, Savera Digital India Pvt. Ltd, said, "We thank ASRock for appointment of Savera Digital for its AMD Range of motherboards. Savera has always partnered with the best Global brands and we continue to grow year on year by providing the best of the products and services to our customers and partners. We are in our 18th year of journey. Today, we pride ourselves with a partner base of 5,000+ partners across 600 cities in India.

He further added, "Our experience in the component sales and marketing and our strong partner network will complement the addition of ASRock AMD range to our portfolio. We have 14 branches effectively covering A, B, C & D class of cities across India. These are the cities which have a good DIY market for AMD-based computing solutions. We are confident of adding a lot of value to the ASRock brand."