SAS feels that analytics can make a difference in the world

Kunal Aman
Head Marketing – SAS Institute India 

"SAS, a leader in analytics has developed a no. of varied products & solutions including advanced analytics, data management, customer intelligence, risk management, and fraud intelligence. Some of the latest product launches include SAS Viya, VDMML (Visual Data Mining and Machine Learning), Results-as-a service (RAAS), SAS Customer Intelligence 360, CECL for IFRS 9, IFRS 17 with a newer version of these with improved features already being developed in the SAS Labs.

With the advent of Artificial Intelligence & Machine Learning, we see a lot of opportunities coming up and SAS India is uniquely positioned to help organizations turn enormous amounts of data they are churning out into knowledge they can use.

Increasingly, organizations are turning to predictive analytics to gain a competitive advantage. Analytically mature organizations have already embarked on small scale experiments to embed greater smartness in their systems in areas of Chat Bots, Fraud detection, and so on. Some of these mature organizations have almost instantaneously set up smaller COEs / labs to initiate work on pilot projects for smaller case studies before scaling up. In fact with increasing vulnerability of frauds in the Banking & Government sectors, SAS is proactively driving growth of analytics in these sectors with increasing amount of focus on Fraud Prevention & Detection.

Recent advances in IoT, machine learning (ML) and deep learning techniques will only accelerate the change in the dynamics of industries. Increased computing power enable computers to ingest more data and run bigger models with better algorithms. This in turn means machines can learn from patterns and anomalies they find in data on their own to deliver more accurate results - even on a large scale.

Analytics is the very core of SAS. We’ve been applying analytics to the toughest business problems for more than 40 years. Our success is attributed to the deep set of capabilities developed by SAS infused with  domain experience across industries. It’s not just about technology but the people, the passion and the forward-looking Technology that sets SAS a class apart. Analytics is our story because we truly believe it can redefine yours. With a commanding 30.8 percent market share in predictive and advanced analytics, we dominate the market because we infuse cutting-edge, innovative algorithms that help customers solve their most stubborn problems and unearth potentially missed opportunities.

Last year, analysts named SAS a leader in more than 30 reports, recognizing the company’s innovation and market dominance in areas including streaming analytics, machine learning, big data, data science platforms, real-time marketing, data integration, data quality, fraud detection, risk management and retail analytics.

Even in the space of the much talked about Machine Learning Solutions, SAS earned the highest scores in a recent analyst report across all three categories: current offering, strategy and market presence. SAS also featured on the Forbes List 100 Best Companies to work for in 2017.

SAS has seen a continuous revenue growth for the last 41 years and recognizes that analytics can make a difference in the world. Since we began, SAS has worked with customers and many organizations to turn their data into valuable insights that can help others. Globally, SAS has been tackling critical humanitarian needs, whether it’s helping fight cancer, preventing child abuse or saving endangered species through our Data for Good efforts initiatives."