SAS continues to see double-digit growth in partner related revenue

Manish Nair, Head-Alliances & Channels, India/Emerging Markets, SAS

"SAS recognizes that in this digital era empowering partners is imperative for business success and long-term growth. Real digital empowerment is also about identifying jointly potential target markets with partners, building business plans to address the market opportunity and finally empowering partners to drive the plan.

SAS empowers partners with extensive tools and technologies to be successful in executing joint business plans, which includes exhaustive enablement programs across partner sales & technical teams which are delivered digitally through SAS dedicated partner portal. Also, SAS assists its partners with digital channel marketing programs to drive marketing campaigns & industry events to evangelize SAS offering/ joint partner IP’s to drive greater customer outreach.

SAS continues to see double-digit growth in partner related revenue, and partner satisfaction in the Partner Program which has risen each of the last four years. Our partners bring our software to life, creating innovative new applications to solve business problems, guiding our customers through deployment, and helping them get the most out of SAS for all their analytics needs. We believe each partner brings unique capabilities & assets which contributes to our joint success & differentiates us in the market.”