Sapphire’s Poko Loko Launches India’s First Fruit-Based Drink NFT

Poko Loko, a nata-de-coco fruit-based drink by Sapphire has launched India’s first fruit-based drink NFT Mascot. Based on the CoolCats NFT community, Poko Loko launched the NFT Mascot to create a unique and immersive experience for their customers, allowing them to not only enjoy the refreshing drinks but also be a part of a vibrant digital ecosystem.

By leveraging NFT as a mascot, Poko Loko is tapping into the unique benefits of today’s technologies like providing digital representation of ownership and authenticity, allowing the brand to establish a distinct identity and engage with its audience in novel ways while bringing the brand a step closer to its patrons. Launching the NFT through the metaverse, the brand wants to create immersive experiences, showcase the brand's values, and foster deeper connections with its customers.

Commenting on the NFT Mascot launch, Ayush Dugar, the Chief Marketing Officer at Sapphire Comments, “The Poko Loko NFT is a part of the CoolCats NFT, one of the most popular NFT communities in the World, and as a brand utilizing NFT as a mascot, we believe that metaverse holds immense potential and exciting opportunities. It represents a virtual space where people can interact, create, and engage with digital assets and experiences, and has the power to revolutionize the way we connect, communicate, and conduct business in the coming future.”

By integrating with the metaverse, Poko Loko demonstrates its commitment to embracing emerging technologies and providing innovative experiences to customers. The brand is trailblazing the evolving trends of the dynamic industry and meeting the expectations of its tech-savvy audience, who seek immersive and unique digital experiences. 

“Metaverse as an industry is witnessing rapid growth and unwavering innovations as it offers a range of possibilities, including virtual events, virtual marketplaces, and virtual real estate. As a brand, we believe it is crucial for us to stay at the forefront of these developments, continuously exploring new avenues to engage our audience and expand our reach.”, added Mr. Dugar.

The brand aims to focus on the 12-24 age group segment with its nata-de-coco fun drink Poko Loko and expand the range to foray into flavour-packed candies and confectionery.