SAP to work with ICC to “bring fans closer to the game”

The International Cricket Council (ICC) has announced an innovative new partnership with SAP SE as its exclusive Analytics and Cloud Partner for the ICC Cricket World Cup 2015.

The partnership, which starts immediately and runs through to the end of the tournament, will see SAP utilize its HANA platform to power numerous live match experiences across the ICC’s network of websites, to enhance the experience for fans and media with real-time data, statistics and performance analysis that will help them get closer to the action and tell more insightful and informed stories.

Robert Enslin, Member of the Executive Board of SAP SE and President of SAP Global Customer Operations, said, “Our partnership with the ICC will allow SAP to continuously develop technology that can be adapted for infinite use cases. In this instance, our technology provides the ICC the ability to engage fans with insightful and user-friendly solutions, bring them closer to the action on the field and keep them informed about their favourite matches. This partnership is another example of how all organizations, including sports leagues, teams, players and events, can run more efficiently and simply in their pursuit of success.” 

In addition, SAP will provision cloud-based services to host the ICC’s historical ICC Cricket World Cup statistics database, incorporating match data for its flagship ODI event. This data will be made publically available over the coming months, offering fans a multitude of ways to analyze previous team and player performances.