• CERTIFICATE
    • Eminent VARs of India
    • Best OEM 2023
  • SYNDICATION
    • AMD
    • DELL TECHNOLOGIES
    • HITACHI
    • LOGMEIN
    • MICROSOFT
    • RIVERBED
    • STORAGECRAFT
    • THALES
  • EVENTS
  • GO DIGITAL
  • INFOGRAPHICS
  • PRESS
    • Press Release PR News Wire
    • Press Release Business Wire
    • GlobeNewsWire
  • SPECIAL
    • WHITE PAPER
    • TECHNOMANIA
    • SME
    • SMART CITY
    • SERVICES
    • EDITOR SPEAK
    • CSR INITIATIVES
    • CHANNEL GURU
    • CHANNEL CHIEF
    • CASE STUDY
  • TECHTREND
    • VAR PANCHAYAT
    • TELECOM
    • SOFTWARE
    • POWER
    • PERIPHERALS
    • NETWORKING
    • LTE
    • CHANNEL BUZZ
    • ASK AN EXPERT
  • SUBSCRIBE
  • Apps
  • Gaming
  • KDS
  • Security
  • Telecom
  • WFH
  • Subscriber to Newsletter
  • April Issue
  • Blogs
  • Vlogs
  • Faceoff AI
    

HOME
NEWS

SAP reinforces OEM strategy to reach out to a wider customer base


By VARINDIA - 2014-06-21
SAP reinforces OEM strategy to reach out to a wider customer base

 Anthony McMahon, Senior Vice President, Global Partner Operations, SAP Asia Pacific Japan shares with VARINDIA about its new OEM & ISV arrangement and how with its renewed strategy and approach, SAP targets to reach a market of 1 billion customers
2015 has a lot in store for SAP! Primarily because the software major has set an ambitious goal of doubling the size of its addressable market, achieve revenue of euro 20 billion and reach 1 billion people. To reach a goal of this magnitude and to accelerate its growth in the country, SAP has strengthened its newly launched integrated OEM and ISV program.SAP is cooperating with 2,000 companies around the world based on its OEM partnerships.
Going forward, as a part of its OEM program, OEM partners can embed SAP’s world-class solutions and platforms directly into their own applications for greater market potential and build more robust, more reliable products and give customers the best of both worlds. So far SAPhas supplied only some of its products such as Sybase DB and BusinessObjects to its OEM and ISV partners, but it will now begin providing additional offering such as enterprise applications, mobility, SAP HANA and cloud solutions, to its partners. This means that OEM and ISV partners can provide offerings combining their industry-specific products with SAP solutions.
Reiterating on this new partner engagement, Anthony McMahon, Senior Vice President, Global Partner Operations, SAP Asia Pacific Japan says, “We have this newly launched OEM program that is further going to facilitate our partner ecosystem. We have a lot of partners and also customers. We sell softwares to customers and then these softwares get implemented by partners. But now we are planning our focus on our customers' customer by means of offering them a differentiated solution. Our technologies are getting embedded in their end solutions, whether it is in a cloud offering, equipment or devices or database solutions and then these get sold as a differentiated solution to their customers. The best part here is that they don’t have to spend their R&D on this technology and can spend their money on increasing their value chain.”
SAP also extended its commitment to a broad-based program for ISVs in this market called “PartnerEdge for Application Development”.  Through this program, ISV’s of all sizes can develop, embed or migrate their products to SAP platform, currently consisting of 6 innovation packs ranging from Analytics, In-Memory computing, Mobile development platform and Database. With this exhaustive portfolio, SAP is ideally positioned to co-innovate with ISV’s to help take their products to the next level and exploit market opportunities today and in the future. India is a strategic market unit for SAP’s ISV business and SAP aims to grow its ISV engagement three-fold in the current year.
Furthermore, to expand and strengthen its partner base in critical focus areas like mobility, cloud, SAP HANA and emerging markets, SAP has joined hands with some new partners. This will allow SAP to explore untapped opportunities by jointly venturing into the market and offering advanced solutions to its existing and prospective customers, and thereby creating greater value for customers.  SAP works with more than 420 partners in India today.
The Key partners with whom SAP has signed up areBlue Star Infotech, ZenFocus Inc, Hexaware Technologies, NEC Technologies India,RS Social, Persistent Systems, SIFY Corporation, IBCS-PRIMAX and Tech Pacific Lanka

Betting Big on MCaaS…
Additionally, SAP has leveraged the Managed Cloud Service (MCaaS) model to provide enhanced value to businesses. Partners on their part are increasingly embracing SAP’s MCaaS deployment model to reach out to a broader customer base and penetrate segments for whom on-premise deployments are either unmanageable or unaffordable. MCaaS reduces total IT costs by 30% compared to an on-premise deployment. SAP continues to encourage its partners to leverage this innovative program to cater to unique needs and growth ambitions of customers in India.
Reinforcing its commitment to building and expanding a qualified ecosystem, SAP India has recently felicitated 14 partners with the SAP Partner Awards 2014. The award recognized the best partners in India for having supported high business value for enterprises of all sizes and in every major vertical segment. n

 

See What’s Next in Tech With the Fast Forward Newsletter

SECURITY
View All
Zscaler announces AI innovations to its Data Protection Platform
Technology

Zscaler announces AI innovations to its Data Protection Platform

by VARINDIA 2024-05-20
SHIELD to enhance Swiggy’s fraud prevention and detection capabilities
Technology

SHIELD to enhance Swiggy’s fraud prevention and detection capabilities

by VARINDIA 2024-05-20
Axis Communications announces its first thermometric camera designed for Zone/Division 2
Technology

Axis Communications announces its first thermometric camera designed for Zone/Division 2

by VARINDIA 2024-05-20
SOFTWARE
View All
Hitachi Vantara and Veeam announce Global Strategic Alliance
Technology

Hitachi Vantara and Veeam announce Global Strategic Alliance

by VARINDIA 2024-05-16
Adobe launches Acrobat AI Assistant for the Enterprise
Technology

Adobe launches Acrobat AI Assistant for the Enterprise

by VARINDIA 2024-05-11
Oracle Database 23ai offers the power of AI to Enterprise Data and Applications
Technology

Oracle Database 23ai offers the power of AI to Enterprise Data and Applications

by VARINDIA 2024-05-10
START - UP
View All
Data Subject Access Request is an integrated module within ID-REDACT®
Technology

Data Subject Access Request is an integrated module within ID-REDACT®

by VARINDIA 2024-04-30
SiMa.ai Secures $70M Funds from Maverick Capital
Technology

SiMa.ai Secures $70M Funds from Maverick Capital

by VARINDIA 2024-04-05
Sarvam AI collaborates with Microsoft to bring its Indic voice LLM to Azure
Technology

Sarvam AI collaborates with Microsoft to bring its Indic voice LLM to Azure

by VARINDIA 2024-02-08

Tweets From @varindiamag

Nothing to see here - yet

When they Tweet, their Tweets will show up here.

CIO - SPEAK
Automation has the potential to greatly improve efficiency and production

Automation has the potential to greatly improve efficiency and production

by VARINDIA
Various approaches are followed to enhance efficiency, productivity, and cost-effectiveness

Various approaches are followed to enhance efficiency, productivity, and cost-effectiveness

by VARINDIA
Technology can be leveraged in several ways to boost efficiency, productivity and reduce cost

Technology can be leveraged in several ways to boost efficiency, productivity and reduce cost

by VARINDIA
Start-Up and Unicorn Ecosystem
GoDaddy harnesses AI power for new domain name recommendations

GoDaddy harnesses AI power for new domain name recommendations

by VARINDIA
UAE’s du Telecom selects STL as a strategic fibre partner

UAE’s du Telecom selects STL as a strategic fibre partner

by VARINDIA
JLR and Dassault Systèmes extend partnership for All Vehicle Programs worldwide

JLR and Dassault Systèmes extend partnership for All Vehicle Programs worldwide

by VARINDIA
Rapyder partners with AWS to accelerate Generative AI led innovation

Rapyder partners with AWS to accelerate Generative AI led innovation

by VARINDIA
ManageEngine integrates its SIEM solution with Constella Intelligence

ManageEngine integrates its SIEM solution with Constella Intelligence

by VARINDIA
Elastic replaces traditional SIEM game with AI-driven security analytics

Elastic replaces traditional SIEM game with AI-driven security analytics

by VARINDIA
Infosys and ServiceNow to transform customer experiences with generative AI-powered solutions

Infosys and ServiceNow to transform customer experiences with generative AI-powered solutions

by VARINDIA
Crayon Software Experts India inaugurates its ISV Incubation Center in Kolkata

Crayon Software Experts India inaugurates its ISV Incubation Center in Kolkata

by VARINDIA
Dassault Systèmes to accelerate EV charging infrastructure development in India

Dassault Systèmes to accelerate EV charging infrastructure development in India

by VARINDIA
Tech Mahindra and Atento to deliver GenAI powered business transformation services

Tech Mahindra and Atento to deliver GenAI powered business transformation services

by VARINDIA
×

Reproduction in whole or in part in any form or medium without express written permission of Kalinga Digital Media Pvt. Ltd. is prohibited.

  • Distributors & VADs
  • Industry Associations
  • Telco's in India
  • Indian Global Leaders
  • Edit Calendar
  • About Us
  • Advertise Us
  • Contact Us
  • Disclaimer
  • Privacy Statement
  • Sitemap

Copyright varindia.com @1999-2024 - All rights reserved.