Sangram Singh, CEO, Freecharge
“Freecharge is continuously innovating and expanding its product portfolio to make the customer experience more convenient and enjoyable. The festive season gives us just the perfect opportunity to launch our unique Gift Cards. With Freecharge Gift Cards, we are trying to inculcate a sense of fulfilment in the customers by providing them the power to choose. Considering the high purchasing and gifting behavior during the festive season, we aim at creating large footprints to scale up the value chain and deepen consumer engagement. After the recent launches of bus ticketing, UPI and other digital financial services, the latest addition of e-gift card intends to further encourage customers to adopt Freecharge for more than recharges and bill payments. With the gifting service, we expect to increase the popularity of e-gifting amongst a mix of urban and semi-urban consumers across tiers.”
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