Samsung may launch new mobile camera sensors with AI capabilities

Samsung is planning to add AI into its camera image sensor business to take on its rival, Sony. Earlier this year, the South Korean firm unveiled its third 200MP camera sensor. The company then announced the Zoom Anyplace technology, which is powered by AI. Samsung’s Zoom Anyplace technology offers simultaneous 4K video recording of the full frame and a zoomed-in part of that frame.   

In addition, the company is also planning to incorporate even more AI features into its camera sensors. The long-term business plan of Samsung is to create sensors that can replicate human senses. By 2027, the company’s roadmap includes the development of camera sensors that can capture even invisible things by 2027, the report notes. 

The smartphone camera sensor sector is predominantly led by Sony and Samsung, with Sony holding the majority share. A report from Counterpoint Research indicates that Sony commands a 54% market share in the image sensor market, whereas Samsung trails with a 29% share. SK Hynix has secured a spot in the top five with a 5% market share. In an effort to compete with its Japanese counterpart, Samsung is reportedly exploring the integration of on-device AI capabilities into its mobile camera sensors, aiming to enhance its position in the market. 

As the demand from autonomous cars, IoT, robotics, and XR (Extended Reality) devices increased, the camera sensor market has returned to the growth phase after the pandemic.