Samsung join hands with Joseph Gordon-Levitt; launches New Marketing Campaign

Intending to increase sales of its NX1 premium compact system camera, Samsung has launched a new marketing campaign by partnering with with Joseph Gordon-Levitt and his open collaborative production company, hitRECord. Titled, “In a City”, the campaign will see a short film inspired by cities across the globe, shot entirely on the NX1 for 4K UHD viewing.
 
The campaign will feature crowdsourced content from hitRECord’s community of cinematographers, musicians and lyricists. Joseph has released a video message encouraging hitRECord members to submit lyrics and audio content to help build the film.

The Samsung NX1 has advanced features that make filmmaking easier and more enjoyable, supporting both Cinema 4K and Ultra HD (UHD) video recording. Its built-in HEVC Codec (H.265) allows users to compress and store video clips without compromising quality, and its advanced Auto Focus System III with 205 Phase Detection AF points covers nearly the entire imaging area.

“We are thrilled to partner with Joseph on this project and are confident that his creative talent, combined with the capabilities of the NX1, will create a memorable short film that captures the lives of consumers in cities across the globe. The NX1 offers ultimate filming experience with its sophisticated features, so filmmakers like Joseph can focus on telling their story without worrying about the technical performance of their equipment,” said Younghee Lee, Executive Vice-President of Global Marketing, IT & Mobile Division, Samsung Electronics. 

Additional benefits to filmmakers include manual exposure control, focus peaking and zebra pattern, as well as microphone and headphone ports. The NX1 is also equipped with Bluetooth and Wi-Fi and offers the most advanced connectivity available, even allowing users to watch UHD movies on a UHD TV wirelessly.