Salora opens multimedia speaker manufacturing unit in Noida

In order to strengthen its manufacturing footprint in India, Salora has started manufacturing multimedia speaker systems at its art plant in Noida, where they are already producing a range of speakers for TVs, PA Systems, Cars etc.The Home Entertainment market in India has been growing at the rate of 20% annually and a sudden spurt in LCD/LED TV market has created a pull for Multimedia speakers to support the high definition picture with superior sound quality.

Gopal Jiwarajka, MD & CEO of Salora International said, “The move to set up a new manufacturing unit of Multimedia Speaker Systems is in synergy with our tradition to produce quality products to make Home Entertainment a more enjoyable experience. Our experience of manufacturing in Audio Video Technology for almost four decades, is being incorporated in these newly launched product lines.”

He added, “As there is a high demand in Multimedia Speaker Systems market aided by the growing demand of LCD/LEDs, the newly launched manufacturing unit will help us capture a sizeable share in the Home Entertainment market,”Salora further aims to achieve a target capacity of 50K units per month by the coming fiscal year. The company also plans to capture 15% share of multimedia speaker market in India.