Salman Khan becomes Sultan of Social Media

TO THE NEW has released its annual Digital Celebrity Index 2016. According to Digital Celebrity Index, Salman Khan ranked top, choosing him as the celebrity with the largest fan base, followed by Deepika Padukone and Amitabh Bachchan, respectively.

The Digital Celebrity Index is an annual social media analytics report based on the research conducted by the Analytics Services arm at TO THE NEW. The report considered past months of digital activities of the celebrities and includes analysis of their Facebook, Twitter and Instagram pages and also the search trend analysis about the celebrities.

The report highlighted Salman Khan as the most followed Bollywood actor with a total of 51.9 million fan base till September 2016. Joining him in the list was Deepika Padukone as the most popular female celebrity with a fan base of 48.2 millions. Amitabh Bachchan with an engagement score of 46.5 million emerged as the most engaging celebrity basis the number of likes, comments and shares on social media.

Shah Rukh Khan topped the chat as a most discussed celebrity with a total of about 10 million mentions, based on the conversations done by netizens around a particular celebrity. Apart from Deepika Padukone, Sonakshi Sinha and Priyanka Chopra were the other two celebrities in the Top 3 Female celebrities’ list with 22.1 million followers each. However, Sunny Leone is the most active celebrity on Facebook with a total number of 560 posts during the time-period March to September.

Akshay Kumar had the highest percentage growth in the number of fans amongst the male celebrities with a growth rate of 20.77%. Ranveer Singh and Salman Khan were the other two celebs among the Top 3. On the other hand, Shraddha Kapoor had a growth rate of 32.96% and topped the list with the highest percentage increase in the number of fans among the female celebs, followed by Jacqueline Fernandez and Anushka Sharma, respectively.

When it comes to using the social platforms as a medium of brand promotion, Amitabh Bachchan and Sonam Kapoor emerged as winners. Sonam Kapoor and Amitabh Bachchan tied with five brand-related tweets each. Amitabh Bachchan actively promoted the brand Jio, while Sonam Kapoor promoted Colgate and Oppo on Twitter, while Shah Rukh Khan ranked third in the race of brand endorsements, promoting Jio and Frooti.