Salesforce introduces new ecosystem insights on its AppExchange

Salesforce has announced the launch of new ecosystem insights on Salesforce AppExchange. Rapidly-changing customer expectations in the Fourth Industrial Revolution are accelerating demand for technology expertise and new innovation within Salesforce’s growing ecosystem. These new AppExchange insights bridge this supply and demand-enabling customers to easily identify the consulting experts and business solutions best suited for their needs, and empowering partners with customer engagement analytics to more effectively build and market their solutions.

Woodson Martin, General Manager, Salesforce AppExchange, says, “As the Salesforce economy and customer demand continue to grow, our customers and partners must have the right business solutions and technology experts at their fingertips. AppExchange is bringing consulting partner services and technology solutions together in one marketplace while enabling all of our partners to harness data to power customer success like never before.”

Consultants on AppExchange is a new destination within the marketplace tailored for customers looking for personalized solutions and specific industry expertise. With Consultants on AppExchange, customers can now identify the best Salesforce experts for their business needs, from companies that include Accenture, Acumen Solutions, Appirio, Bluewolf, Capgemini, Cognizant, Deloitte, Magnet360 and PolSource. Consultants on AppExchange includes:

* Consultant Finder, a guided search engine that enables customers to connect with a consultant based on specific search criteria, such as preferred location, company size and product, and industry expertise. Customers can also filter their searches based on consultant ratings and language preferences.

* Expertise Tab, which gives customers new insight into the areas that a consultant specializes in based on data populated via the Salesforce Partner Navigator program. Technology expertise can be found in the “Expertise” tab, highlighting which AppExchange solutions a specific consultant can implement to help customers transform their businesses.

AppExchange Partner Intelligence - New Insights for Partners

* AppExchange Partner Intelligence is a completely new set of analytics features for partners that deliver insights into how customers and prospects interact with their solutions. AppExchange solutions have been installed more than 6.5 million times by Salesforce customers. And in a growing marketplace, understanding the entire customer journey, from initial search to install, is crucial for partners to build better, differentiated solutions and listings. With Partner Intelligence, partners will be empowered with their tangible customer data. Partner Intelligence is composed of two analytics offerings -

* AppExchange Marketplace Analytics , powered by Einstein Analytics , gives ISVs and consultants insight into how visitors get to and engage with their AppExchange listing.For example, within the dashboard, partners can see how many times resources within their listings (such as videos, demos or case studies) are viewed. Partners can also see how many times their high-conversion buttons such as “Save”, “Watch Demos”, “Test Drive” and “Get it Now” are clicked. Partners will be able to see the top AppExchange search terms that bring visitors to their listings, enabling them to match those terms to leads, installs and other activities. Partners will also have access to more traffic sources in addition to the added flexibility to filter their data by specific time periods.

* AppExchange App Analytics enables ISV partners to track adoption and analyze usage data of their apps to uncover trends and influence roadmap decisions. With App Analytics, partners can understand user adoption across their customer base. They gain insight into the most (or least) commonly used features. Partners will be empowered to take insight-based action to optimize their apps across UI, features and overall performance.

Availability

* Consultants on AppExchange, including consultant listings, Consultant Finder and the Expertise tab, is currently live on AppExchange.

* AppExchange Partner Intelligence -

* AppExchange Marketplace Analytics will be available to AppExchange partners and consultants with active AppExchange listings in Summer 2019.

* AppExchange App Analytics will be available to AppExchange partners with security-approved apps in June 2019.