Salesforce has built up practices solely focused on developing the Indian domestic marketplace    

"We have a partner first methodology and our partner ecosystem is growing almost 100% year-on-year in the Indian marketplace. We have global partners in the marketplace, such as Accenture, Deloitte, Wipro, and Infosys and we all work on the domestic market now. We have seen this huge shift over the last two and a half or three years, where we typically have these global players in the marketplace, servicing the global market in America or Asia, Middle East and Africa. What’s actually happening now is that they have realized the market opportunity within India itself. Therefore, they have practices built up which are solely focused on developing the Indian domestic marketplace.

The reality is that there is a crisis for talent on a global level. And that’s not exclusive to Salesforce but across the whole of the technology industry. We are doing everything within our power by enabling our partners to be able to capture that opportunity and growth that exists in the marketplace today. The problem is “How do I grow fast enough?''. It's probably to capture the market opportunity. Salesforce itself has grown with a 360° view of its customer base. Digital transformation is a part of that. Our partners ask us how they can grow from being just a CRM focused organization into one which actually embraces digital transformation as a platform. I think that's an exciting opportunity for partners as well.”     

Charles Woodall 
Senior Vice President Alliances and Channel Sales APAC- Salesforce