SAIL looks to transforming its communication strategies through social media
Steel Authority of India Limited (SAIL)
Head of the organization
Anil Kumar Chaudhary, Chairman
Website
https://www.sail.co.in/
Steel Authority of India Limited (SAIL) is the largest steel-making company in India and one of the seven Maharatnas of the country’s Central Public Sector Enterprises. SAIL has maintained the record of being the largest steel producer in India and one of the largest steel producers in the world.
As a part of its global expansion plans, the company is undergoing a massive expansion and modernization programme involving upgrading and building new facilities with emphasis on state-of-the-art green technology. It has its R&D centre for Iron & Steel (RDCIS), centre for Engineering in Ranchi, Jharkand.
As an effort to digitally transform its communications, SAIL is continuously endeavouring to reach out to the stakeholders through various social media platforms. It wants to intensify its presence on social media and as on date it seeks to engage a suitable agency for managing all the social media accounts on a daily basis.
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