Safejob-NITI Aayog to celebrate 'Dhasu Woman’

Come March 8, International Women's Day is here! Fragility, Thy name is Woman has always been doing the rounds, but it has hardly proven to be true. The woman has always proved to be fearless and has inspired and continued to empower each other since the dawn of time. With International Women’s Day around the corner, Safejob, powered by Safeducate, has launched its ‘Dhasu Woman’ campaign to celebrate the ‘awesomeness’ that women, together, continue to bring to this world.

Launched in association with NITI Aayog initiative, the campaign is centred on the upcoming music video for the Dhasu Woman theme song, and invites women from all age groups and walks of life to participate and be a part of the larger movement.

From calling the entries to handpicking 30 most unique stories from a sea of equally compelling narratives, the long and intensive process aims to identify and celebrate the women in the country who have not only made a mark but also advanced their field across industries. Be it donning the hat of an entrepreneur, scientist, educator, lawyer, or activist, we are surrounded by such women who are tirelessly working towards making this world a better, kinder place.

The ‘Dhasu Woman’ campaign is an ode to these extraordinary souls and their remarkable pursuits. 

For the campaign, participants simply have to click a selfie, register their names on www.dhaansuwoman.com and share their picture on the Safeducate website/Facebook page/Instagram page with the hashtag #DhasuWoman. The last date to submit entries is 20^th February 2020. All the selected entries will finally be used to create the Dhasu Woman music video, to be released on 8^th March 2020 across Safeducate website and social media pages.

We are delighted to partner with NITI Aayog’s Women Entrepreneurship Platform as we work towards our shared objective of identifying and celebrating the various Dhasu women who have made an extraordinary impact in their chosen domains. We are committed to conducting the process of distilling the entries down to the 30 most unique stories as diligently as befits this amazing opportunity to commend the incredible work being done by the marvellous women – mothers, thought leaders, industry experts, pioneers, homemakers – around us. The cherry-picked stories will then be woven into the music video that will be released on Women’s Day,” said Divya Jain, Founder and CEO, Safeducate.

“International Women’s Day is a time for us to celebrate the fabulous women of the world and everything that we have stood and fought for to bring about massive changes in the societies that we live in. While there is still a long way to go, there is also enough to take pride in. There is little that can match the strength and enduring spirits that women have kept alive over time, and this is the overarching theme of our Dhasu Woman campaign as well. Together, we have reached where we are today, and the song serves as a reminder to keep our unwavering determination going. We look forward to the entries and are convinced that they are going to make this music video truly special,” she added.