Sachin Tendulkar becomes the latest victim of deepfake

Former Indian cricketer Sachin Tendulkar has reacted to a fake video going viral on social media in which his voice has been manipulated to promote an online game. In the edited video, Tendulkar is seen promoting an online game, giving the example of daughter Sara earning Rs 1.8 lakh per day by making predictions in the game. This has been done using deepfake.

Reacting to the video, Tendulkar posted on his social media platform that he had nothing to do with the said video and that it was manipulated.

He also expressed that he was disturbed to see “rampant misuse of technology”. He also appealed to stop the “spread of misinformation and deepfakes” and also asked people to be more alert and careful.   

Sachin posted on X (formerly Twitter), “These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers. Social Media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the spread of misinformation and deepfakes.”

In his post he also informed the Ministry of Electronics & IT, Rajeev Chandrasekhar, the Union Minister of State, and Maharashtra Cyber Crime.

In reply to the post, Chandrasekhar took to 'X' to say that they will be implementing tighter rules under the IT Act to ensure compliance by platforms.

"Thank you @sachin_rt for this tweet. #DeepFakes and misinformation powered by #AI are a threat to Safety & Trust of Indian users and represents harm & legal violation that platforms hv to prevent and take down. Recent Advisory by @GoI_MeitY requires platforms to comply with this 100%. We will be shortly notifying tighter rules under IT Act to ensure compliance by platforms," Chandrasekhar posted on 'X'.

After Bollywood actor Rashmika Mandhana, Sachin Tendulkar is the latest victim of the misuse of deepfake technology.