Ruckus Wireless ropes in new VP – Marketing

Ruckus Wireless has announced that KashShaikh has joined the company’s executive management team as its new Vice-President of Global Marketing. Shaikh will lead the Ruckus Wireless marketing organization worldwide, including corporate, product, technical, field, channel and regional field marketing, in addition to demand generation, field training, marketing communications and events.   Reporting to Dan Rabinovitsj, Chief Operating Officer for Ruckus Wireless, Shaikh will oversee the strategic management of global marketing initiatives to help drive Ruckus thought leadership, brand awareness and product adoption, continuing to grow and expand the successful brand equity Ruckus has achieved in the industry that sets the company apart from its competitors.   “Kash’s proven ability to develop and implement successful go-to-market strategies in new and existing market segments and verticals aligns perfectly with our vision for growth in the industries we serve and the geographies we are conquering,” said Rabinovitsj. “We look forward to enhancing our overall brand and market leadership position worldwide with Kash leading our global marketing organization.” Shaikh brings more than 18 years of marketing and management experience in the networking industry to Ruckus. He previously served as Vice-President of Platform Marketing and Business Development for Riverbed Technology, responsible for leading their portfolio marketing and technology alliance organizations. Prior to Riverbed, Shaikh held several executive and leadership roles, including at HP (Networking division), Cisco, and BayNetworks/Nortel, where he helped successfully build and grow multi-billion dollar networking businesses in technology domains including wireless LAN (WLAN), switching, routing, security and SDN products.