RUCKUS Networks announces AI-driven solutions for hospitality sector

CommScope has announced the immediate availability of a new suite of RUCKUS Networks solutions designed specifically to drive operational efficiency, sustainability and brand loyalty for the hospitality industry.

The turn-key suite builds on RUCKUS Networks’ worldwide leadership in hotel Wi-Fi —offering solutions that work in harmony to deliver personalized and elevated guest experiences across hospitality brands and locations. It features the latest AI-driven Wi-Fi 7 solutions for providing the latest high-performance services, and simplifies technology deployment at scale, using AI-driven cloud-based management and assurance to drive operational efficiency across owners, service providers, integrators, and IT managers at properties.

The suite delivers the purpose-built features that are specific to the hospitality industry and tailored to the needs of the various hospitality stakeholders including -

● Identity-based differentiated experiences: Depending on their loyalty level as per the property management system (PMS), a guest could be offered certain rewards or benefits without any extra charge, i.e., premium Wi-Fi connectivity for specified status or higher-level guests.

● Brand Compliance RUCKUS One Hospitality Edition provides a suite of features that deliver 360-degree brand report cards covering brand specific policy compliance, network health and guest experience.

● Industry-aligned License Management: Ownership and on-going management of licenses as it relates to the industry. Licenses are owned by property/ownership groups. Licenses are handled accordingly when property/ownership group change brand and/or LSP/Integrators.

The RUCKUS Networks hospitality suite features the following solutions -

1. RUCKUS One Hospitality Edition: AI-driven, Converged Network Assurance and Business Intelligence platform tailored to the hospitality industry that helps to drive global brand standards and increase brand loyalty. For example, when guests are greeted with a room set to their portfolio preferences, it results in increased brand loyalty.

2. RUCKUS Wi-Fi 7 Solutions: including the high-performance R770 Access Point and the new R670 Access Point—RUCKUS’ first AI driven Wi-Fi 7 AP for mainstream deployments.

3. RUCKUS AI: delivering robust service assurance for IT and business intelligence to hospitality organizations.

4. Hospitality Gateway by RUCKUS Networks: WAN gateway enabling simple and affordable deployment of a unified hospitality services solution—delivering features that maximize revenue, increase guest loyalty, provide actionable user information, and improve property-wide employee efficiency.

5. RUCKUS IoT Suite: empowering the hospitality industry to deliver exceptional guest experiences, improve operational efficiency, enhance staff productivity, safety and security and thus remain competitive in a rapidly evolving market.

“The RUCKUS suite of hospitality solutions is purpose driven to meet two of the biggest needs in the hospitality industry: improving brand loyalty and operational efficiency,” stated Bart Giordano, SVP and president, Networking, Intelligent Cellular & Security Solutions, CommScope. “We’ve leveraged AI, Wi-Fi 7, and our proven cloud-native network management and assurance solutions to make it easier than ever to deliver amazing guest experiences; scale that experience across services, brands, and locations; and create new efficiencies that span the entire value delivery chain. In other words, it’s never been easier or more cost-effective to deliver and maintain the best digital hospitality experiences.”