RP tech believes in leveraging in-house talent to drive innovative campaigns 

Rajesh Goenka
Director, Sales & Marketing, RP tech India 

Relationship Marketing during COVID times
As we all know in India emotions and relationships are given utmost importance. At RP tech the business is majorly driven by trust and relationship and then on incentives. We were the first distributor to kick start the channel business during the first phase of the lockdown. We announced Green Zone and Orange Zone offers to encourage partners to restart their business after months of inactivity. This touched the hearts of partners who were virtually unemployed and going through a business crisis. These offers also proved to be a catalyst to revive the channel business. We launched an Upgrade PC campaign to revive the demand for SSDs. This scheme is also highly successful among customers. We focused on constant channel communication through mailers, webinars, social media etc. to keep our channel partners informed on the business developments.

To strengthen the relationship with customers
We focused on various channel engagement programs wherein we involved partners’ families. We initiated a ‘Sunday ka Funday’ fun event wherein we organized various fun activities and competitions for spouses of partners. We also organized celebrity entertainment programs. We organized quiz master junior for kids of partners. Around 1000 children participated in the quiz and won exciting prizes. Recently we concluded ‘Partner Shrimatiji Connect’ for spouses of west partners. The objective of the event was to provide them a platform to showcase their talent.