Route Mobile launches omnichannel enterprise API network

Route Mobile Limited (“Route Mobile”) has developed “Omnichannel Platform”, an offering for enterprise customers. “Omnichannel Platform” is an all-in-one API network solution that offers multiple advantages to its customers. As a single platform, it allows enterprises from various domains such as banks, insurance, e-commerce portals, cab service providers, travel & tourism and airlines to communicate with end-users with the help of multiple channels minus the technical complexity associated with multichannel messaging services.

As a single API solution, Omnichannel Platform incorporates all existing communication modes such as SMS, emails, voice and OTT channels, allowing enterprises to reach their customers on both traditional and OTT platforms. It has been designed to address some of the key challenges faced in the communications industry today such as hindrances associated with multi-API management, absence of interchannel links, additional development time, and issues pertaining to documentation, invoicing, and reporting. Along with hyper-personalization of the content, it can also reduce the time to market, enriches data analytics, ensure easy integration, reduce dependency on multichannel APIs, and maximize user engagement.

Rajdipkumar Gupta, MD & Group CEO, Route Mobile, says, “Omnichannel Platform is a technology that has been designed to address several needs for today’s businesses. Enterprises such as banks, airlines, and cab service providers need cost-effective, simple and intelligent solutions to maximize customer engagement and Omnichannel Platform offers just that. We will be presenting a demonstration of this platform at MWC Barcelona, and I am very excited to showcase features of this all-in-one solution.”