Rizzle announces global collaboration with Soundstripe

Short video app Rizzle announced their global partnership with Soundstripe, one of the fastest-growing tech-enabled production music companies, to empower the users with thousands of songs to create amazing video content on the app. Rizzle, entered into an agreement with Soundstripe to provide a large catalogue of free, licensed music options to its fast-growing original content creator base. This association will foster better engagement on the app and garner more talent from all parts of India.

Rizzle has integrated Soundstripe music on the app and enabled music-filtering based on mood, genre, or instruments. The partnership aims to improve the quality of short videos on the app and also furthers the app’s goal of giving a global platform for videos from local Indian talent.

Lakshminath Dondeti, Co-founder Rizzle says, “With the Soundstripe integration, we expand the tools available for our users to make their creativity come alive in their short videos. This collaboration aims to equip Rizzle’s content creators with suitable music that adds the right amount of spark to their videos. Rizzle creators will have access to high-quality music tracks.”

By providing 30-60 seconds of sound clips, Rizzle becomes the only platform that doesn’t confine its creators to a 15-seconds music usage window. The deal with Soundstripe will give the creators an opportunity to not only enhance their content but also increase the duration of their shows. Rizzlers can now access thousands of quality music tracks without having to pay any additional fees. Whether it’s for a dance video or music for a short web series, creators can add tracks to everything.

Soundstripe makes music discovery effortless for content creators. This global partnership between Soundstripe and Rizzle will definitely spur the growth of the Rizzle creator community. Creators can now scout the best tracks according to their mood with just a few taps. It’s that simple and intuitive!

In a short span of time, Rizzle has carved a niche for itself in the vertical short videos and vertical-series space (RSeries); it has also proven to be instrumental in providing a creative environment to digital content creators of all kinds. With Rizzle, Indian short video users can watch interesting short vertical-series on their smartphones. The next growth wave at Rizzle is underway with 100% of the Soundstripe music portfolio available directly on the app.

“India is such an incredible source of talent for video, and we’re so pleased to integrate directly into Rizzle’s app to give these creators a great source of free, licensed music,” said Chris Small, Vice President of Marketing for Soundstripe. “We’re looking forward to seeing what Rizzlers do with our music content.”