Reseller cum Customer Engagement Program

Xerox India, a part of Xerox Corporation has showcased its leadership in technology in Bengaluru- the Silicon Valley of India- with the roll out of a reseller cum customer engagement program. The activation programme spread over a month, targeted the channel segment along with end customers, by providing the customers hands on experience on Xerox's A4 solutions portfolio. Xerox has partnered with key resellers and announced attractive promotional deals on the A4 range of printers like one year extended warranty and other collaterals for a limited period.

Venkat Rao, Regional Business Head- South, Xerox India, said, "Southern India, especially Bengaluru with one of the largest customer base, is one of the key markets for our office portfolio. The programme gives us an excellent opportunity to engage with our channel and customers for SMBs and SOHO segment. We are committed to offer innovative and customised solutions with best in class service support. By conducting such outreach programs we ensure that our partners grow with us, by reaching out to customers with effective and focused approach and engagement."

Amit Jain, Proprietor, M/s Blue Chip Corporation, Bangalore, a key Xerox Channel partner, said, "It is an absolute delight to partner with Xerox, considering the breakthrough technology and solutions provided by the company. In addition, Xerox has always been forthcoming with various channel initiatives, which in turn help us in servicing our clients better and add more value to their business. We are also positive that the promotional offers by Xerox will help us in engaging with more customers."