Redefine focus for marketing for Technology Brands

Use of latest marketing technology and successful audience acquisition behind the development

Delhi - Marketing for enterprise technology and software products is subtly different from marketing for consumer goods. In India, the technology industry is mostly dominated by MNCs that operate under strict brand guidelines. Their marketing strategies and their execution must adhere to the set quality standards. Also, the technology brands have niche and specifically targeted audience. Their marketing approaches and communications have to be engineered differently to resonate with the different audience type in order to generate maximum ROI. This warrants the services of specialist agencies that resort to data-centric approaches and expert insights.

Further, with the competition intensifying in the digital world, there is a perpetual struggle among technology and software companies themselves to reach the right decision makers through the right channels to boost their sales funnel. In order to retain competitive ground and stay ahead on the curve, they are now increasingly exploring new marketing formats to accommodate B2B collaterals and are relying on state-of-the-art marketing approaches that can produce real results.

In such a scenario, Redefine Marcom is emerging as a top pick for technology brands when it comes to event and data-driven marketing. The major clients of the 360 degree marketing agency include technology giants such as HPE, HCL, Avaya, SAP, Micro Focus, Dassault Systèmes, F5, British Telecom, Intuit, Tata Tele Business Services, etc.

Redefine is leveraging its advanced marketing strategies and tools, rich data repository, effective customer acquisition process, and access to the community of tech influencers to strategically position technology organizations as a thought leader in their respective industries. The agency’s proven expertise in marketing tactics such as video marketing, webinars, interactive and experiential marketing, live events, lead generation, content marketing, etc. is helping technology brands to engage with C-suite and key decision makers by demonstrating that they understand key industry challenges and have unique solutions that can increase ROI.

“While we are proud of our progress, we know we have more work to do to enable tech brands realise their full potential. We are making conscious efforts to work not just as an agency but also as a partner to our clients in crafting theme-based campaigns and programmes that can create unique customer experiences powered by innovation and dexterity,” says Sandipan Ray, Director, Redefine Marcom.

Currently operating with four offices in Delhi, Mumbai and Bengaluru, Redefine is focused on embracing transformative technologies to help its clients capitalize on revolutionary innovations. “Our strategy includes using data analytics to inform audience acquisition decisions, modifying business processes and equipping people with capabilities to become more tech-savvy and future ready,” says Akshay Suri, Director, Redefine Marcom.

“At the core of Redefine’s value system is the fundamental belief that experience outlasts all marketing efforts and all our actions are driven towards delivering exceptional and incredible experiences for our clients and their stakeholders” says Vishal Chhibber, Director, Redefine Marcom.