Realme launches U1 smartphone in offline markets, announces expansion of offline sales

Realme has announced that U1 smartphone will be available in the offline stores throughout the country. The selfie-centric smartphone is the first-ever smartphone powered by the AI master MediaTeK Helio P70 processor globally and comes with an AI 25MP front camera. The device was launched in November last year with two variants – 3GB RAM + 32GB ROM at Rs.11,999/- and 4GB RAM + 64GB ROM at Rs.14,499/- in three exquisite colours – Fiery Gold, Ambitious Black and Brave Blue.

Initially, Realme U1 will be available in 2,500 stores in 30 cities eventually reaching 100 cities by March 2019.

Madhav Sheth, Chief Executive Officer, Realme India, said, “Considering the rapidly-growing customer demand towards Realme U1, we are making the device available at our offline stores. Initially, the device was available for sale exclusively in Amazon.in and saw a phenomenal response. The initiative is to fulfil our commitment to deliver best consumer experience to our customers.”

Recently, Realme announced expansion of the offline sales to 150 cities in 2019. The young brand will start with top cities of the country, gradually moving towards 150 cities phase by phase. The “Proud to be Young” brand has collaborated with offline retailers which will be known as Real Partners and will give a value addition to customer experience.

Realme started with 10 cities across the country in January 2019 and will add 50 cities every quarter. With the city expansion, the smartphone brand will establish 20,000 outlets throughout the country. The retail outlets will have all the models of that the smartphone brand has launched.

Previously, Realme entered into an exclusive partnership with Reliance stores for offline sales of the products. Realme smartphones are being sold in more than 130 cities across 1,300+ Reliance Digital and My Jio stores.

The brand has been successfully performing on e-commerce platforms from May 2018.