Rashi Peripherals tries to keep its focus on the inclusive growth of its partners 

"Partner Programs are important to drive business growth and keep channel partners aligned with the sales targets. Incentive and training programs help partners increase the scale of their business and earn decent margins. It also boosts their confidence and helps them keep up with the changing business dynamics.  

Rashi Peripherals, a leading national distribution partner of global technology brands in India has a network of 50 Branches and 50 Service centres that cater to over 7000+ channel partners in 704 locations across India. Our Partner Programs are focused on the inclusive growth of channel partners. We launch programs such as SI schemes, bundling schemes, and sales targets schemes to help partners liquidate their inventory, up-sell and cross-sell. In 2021, we rolled out the Partner Certification program in which we conferred the Platinum Partner status to over 680 partners across India. These partners are eligible for special incentives and benefits for their long-term association with Rashi Peripherals and contribution to the company’s revenue growth.  

We have a transparent and fair business policy of credit notes wherein the credit benefits are passed on to partners. We utilize a market development fund (MDF) to conduct roadshows and training programs for partners. We are probably the only distributor to organize fun activities for their family members. We regularly organize quiz competitions for spouses and children of partners as part of our channel engagement activities.” 

Rajesh Goenka 
Director, Sales & Marketing - Rashi Peripherals