Rashi Peripherals initiates “SI Training Program” for enablement of Partners

Value add has always been at the core of Rashi Peripherals’ business philosophy. So, the company has rolled out a unique SI Training Program for partners. The SI Training Program aims to provide partners in-depth product training and guide them on a right sales pitch.

Under the program, Rashi Peripherals, along with its strategic vendor partners, reaches out to target SIs in across the regions and conduct extensive training sessions for partners. The distributor recently conducted multi-city training programs in association with Intel, Logitech and Western Digital. Around 300 SI partners so far have received training on the latest product lines from the respective brands and the plan is to train 1,000 SIs in 2018.

Rajesh Goenka, Vice-President – Sales and Marketing, Rashi Peripherals, said, “The beauty of this training program is that instead of having a generic training, we are targeting select key partners and giving them training on the latest technologies and market trends. Though currently at a nascent stage, we are very bullish over this initiative and aspire to take it to a larger scale aiming to reach out to our 9,000-plus channel partners. We are also very thankful to all of our vendors who have cooperated with us and look forward to having their continuous support.”

The SI training initiative has garnered a widespread appreciation among the partners who not only gain knowledge about new technology but also get a scope to discuss their issues with senior executives from Rashi Peripherals and vendors.

Rashi Peripherals intends to replicate the SI training program for its all brands. The distribution powerhouse aims to scale up the program to its 51 branches and targets to reach out to over 1,000 partners in 2018, making it the biggest and the most consistent partner training program in the industry.