Rashi Peripherals conducts "Partner Connect" program for business expansion

Rashi Peripherals has, in association with SanDisk, conducted the “Partner Connect” program to penetrate into the high potential upcountry market. The objective of the multi-city event organized in Jammu, Ludhiana, Udaipur, Bhilwara and others was to increase brand awareness and facilitate relationship building with tier-3 and tier-4 IT and mobility channel partners.

The company showcased its latest products in the category of USB, MicroSD, Camera Cards and Card Readers to prospective North channel partners. Apart from product display, partners were also given a hands-on product training to enhance their technical knowledge and educate them on product positioning in the market.

Commenting on the event, Amit Jain, Business Manager, Rashi Peripherals, said, “Partner Connect is an excellent platform to increase brand visibility in tier-3 and tier-4 cities. We displayed several latest product offerings from SanDisk and also provided training to channel partners. We educated them on sales and marketing plans, which will definitely help them earn maximum RoI. We will continue to leverage Partner Connect program to strengthen our presence in the upcountry market.”

The four-city event received an overwhelming response from channel partners. More than 150 partners attended the training program and gained new insights into the current market trends.

Vineet Gupta, proprietor of Jammu-based Spaceera Computers, said, “The event was very informative and I learned about new product line from SanDisk. I was pretty impressed with Youtube Go cards with pre-loaded content. Rashi team also talked about their brand portfolio and distribution ecosystem. Overall, it was a good event in terms of knowledge enhancement.”

Puneet Sagar, owner of Ludhiana-based Sagar International, said, “The product training session was excellent and we got to learn about the new products and how to position them in the market. I thank Rashi team for organizing such a wonderful event.”