Rashi Peripherals betting big on Deep Learning, AI and Digital Marketing

Rajesh Goenka
Vice President, Sales & Marketing 
Rashi Peripherals

Data management plays a very important role in any organization. We at Rashi Peripherals, duly recognize the importance of data in our day to day business operations. We have made a significant amount of investment in the technology and resources for robust Data management. We implemented SAP in our system almost 11 years back, and today it is the most robust backbone for our channel strength. All our 50 branch offices and service centers are well connected through this system enabling the seamless exchange of information that facilitates fast decision making.

Going the Digital way

Distribution of cutting-edge technology solutions will remain a prime focus of the business, however, we are now stepping out of our boundaries and exploring new business avenues in the software space. We are also supporting the Government’s various Digital initiatives and working closely with the agencies on projects like Aadhar Enrolment kit, Digital signage etc. We are also betting big on various education projects. We have recently stepped into Deep Learning & Artificial Intelligence and are heavily promoting  related solutions.

Driving Growth

Rashi Peripherals will continue to invest in Marketing and processes, which improve business efficiency. We are committed to introducing cutting-edge technology in the Indian market and ultimately improve partners’ profitability. At the same time, we will not compromise on the product quality and brand name. We take a lot of honor to say that today millions of users and thousands of channel partners keep faith in our brands despite cheaper products being available in the market.

Brand Positioning vs. Marketing Tactics

Value addition has always been at the core of our business philosophy and we have established ourselves as the most admired value-added distribution powerhouse in the industry. Channel engagement and Channel nourishment have been our biggest differentiation in the market and that is how we are nurturing  Rashi Peripherals. Our pan India presence and sales in more than 750 towns and cities and a robust channel ecosystem of 9000 plus partners are our strong pillars of business and we will continue to bet on our core competencies with a clear go to market strategy.

Rashi Peripherals is the only distribution company, which gives a lot of emphasis on the marketing activities. In fact, we are known in the industry for our innovative marketing campaigns. We were the first distributor to launch several unique marketing programs such as local Pre-Sale and Post-Sale support, roadshows and TFTs for partners, promotion of DIY PCs, Make in India, Digital India etc. which received a lot of applauding in the industry.